Last edited by Shakahn
Monday, July 27, 2020 | History

3 edition of Corporate reputations found in the catalog.

Corporate reputations

Grahame R. Dowling

Corporate reputations

strategies for developing the corporate brand

by Grahame R. Dowling

  • 303 Want to read
  • 0 Currently reading

Published by Kogan Page in London .
Written in English

    Subjects:
  • Corporate image.,
  • Corporations -- Public relations.,
  • Brand name products -- Management.

  • Edition Notes

    Includes bibliographical references and index.

    StatementGrahame R. Dowling.
    Classifications
    LC ClassificationsHD59.2 .D69 1994
    The Physical Object
    Paginationxv, 234 p. ;
    Number of Pages234
    ID Numbers
    Open LibraryOL905029M
    ISBN 100749414367
    LC Control Number95198566
    OCLC/WorldCa32926392

    About the Author. Leslie Gaines-Ross is “chief reputation strategist” at a global public-relations firm. She is the architect behind leading research in CEO and corporate reputation, and is the former communications and marketing director for work has appeared in the Financial Times, Fortune, Business Week, the Times of London, Forbes and the Wall Street Journal.7/10(). Currently, corporate reputation is one of the most popular non-financial indicators used by organizations, both in the public and private sectors. This book is an in-depth investigation of the psychosocial nature of corporate reputation, and we invite .

    Download Corporate Reputation And Competitiveness books, This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation.   A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation : NOOK Book (Ebook).

    This book outlines how high status companies become corporate super brands and presents managers with a framework to proactively enhance their corporation's desired reputation Includes bibliographical references and index pt. 1. Corporate Reputations. 1. Corporate Reputation Value: Good Really Is Better Than Bad. 2.   Corporate reputation management can positively impact the financial health of your company as well as prevent avoidable embarrassing problems. More importantly, it provides reassurance that everyone who comes into contact with your brand — customers, prospects, suppliers, the media, employees, and stakeholders — will have a reliably.


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Corporate reputations by Grahame R. Dowling Download PDF EPUB FB2

Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their corporation's desired reputation/5(7).

Each chapter of Corporate Reputation and the News Media presents a picture of the role of public affairs in recent years in the twenty-four countries, and one is struck by how important public relations has become in a global economy, regardless of political system (China and Russia are included this represents pioneering work for agenda-setting, is an important book that will widen the.

Corporate Reputations, Branding and People Management by Martin and Hetrick is a gem of a book for both practitioners and academics alike. In the popular press and academic literature concepts such as corporate reputations, organizational identity and image and employer branding are regularly shrouded in ambiguity and by:   Organizations can regain lost reputations, but recovery takes a long time.

Corporate Reputation contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or by:   Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company.

Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it present managers with a framework to proactively enhance 5/5(1).

Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation "In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment.

It delivers a message that's provocative, insightful, and needs to be heard.". Corporate Reputation Review was created to provide a forum for research and analysis about reputations and reputation management for companies, as well as social organizations and entities as diverse as non-profit groups, cities, regions, and countries whose reputations have similar epistemological roots.

The journal explores relationships between corporate reputation and strategic. Buy Corporate Reputation, Brand and Communication Pap/Psc by Roper, Stuart, Fill, Chris (ISBN: ) from Amazon's Book Store.

Everyday low prices and free delivery on eligible s: 8. To define corporate reputation, we can say that it is basically the overall estimation of the company or any organization that is held by the stakeholders of the internal and the external market.

In simpler words, corporate reputation is the impression that significant people have about your business. The company’s past actions and future predictions are the factors that govern the. The best corporate reputations in the United States Primary industry Revenue Corporate reputation Operational functions of banks Differences between routine emergencies and disasters International terrorism incidents, –79 Nine steps to managing BCP performance Communication channels.

The book is based on a new model of the links between HR, corporate reputation and branding, developed from an extensive review and synthesis of different bodies of management literature.

This model has been refined from extensive case research and practical experience in building corporate reputations and brands. Corporate reputation:perspectives of measuring and managing principal risk 2 Part 1 explores reputation in terms of ten different aspects: • perceptions of control • quality • stakeholders • reputation versus brand • reputation as an asset • the value of reputation • reporting on reputation • ownership • trust • damage.

From these, the report identifies the following principal. This important new book argues that the strategic management of relationships with external stakeholders – what the author calls "Corporate Diplomacy" – is not just canny PR, but creates real and lasting business a mix of colourful examples, practically relevant tools and considered perspectives, the book hones in on a Reviews: 1.

Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their corporation's desired reputation.

Book Description. Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences.

Corporate Reputation Decoded: Building, Managing, and Strategising for Corporate Excellence, by Avani Desai and Asha Kaul. This book offers a cross-cultural look at corporate reputation by focusing on one of the world’s fastest growing economies: India.

Chapter 4 Measuring Corporate Reputation. Chapter 5 The Branding-Reputation Dilemma. Chapter 6 The Rise of Corporate Brands. Chapter 7 Measuring Corporate Brands. Chapter 8 The Future for Brands. Chapter 9 The Dimensions of Corporate Communication.

Chapter 10 Contexts for Corporate Communication. Chapter 11 Symbols, Tools and the Media. Chapter. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations.

Describe how corporate reputations are defined by how an organization communicates to its stakeholders. Management communication is a central discipline in the study of communication and corporate reputation.

An understanding of language and its inherent powers, combined with the skill to speak, write, listen, and form interpersonal.

Corporate Reputation book. Read reviews from world’s largest community for readers. Praise for CEO CAPITALIf only I had this book when I started out. CE /5. According to the Resource Based View, corporate reputation is seen as a core resource and a major factor in gaining competitive advantage.

Thanks to the development of Web-based technologies. Mike has published extensively on corporate reputation and his article on industry self-regulation and shared reputation was selected as the Academy of Management Journal's Best Paper ofand his article on the financial payoffs to corporate social responsibility was selected by the International Association for Business and Society as the Price: $Book Description.

This new 4-volume collection will include the seminal literature in corporate reputation, both foundational articles and state of the art research. The collection will bring together the distinctive perspectives of prominent scholars from a variety of disciplines – including organizational behaviour, organizational theory.